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What Are Business Image and Brand?

July 28, 2009 by Mark Fregnan

Simply, ‘Image’ is the perception (picture) that consumers have about a particular business at any one point in time. Whereby, ‘Brand’ is the relationship between the business and the consumer’s values. For example, when a consumer looks to purchase a running shoe they may think of Nike because of it’s alignment with winning and achieving. […]

Filed Under: Planning Tagged With: brand, branding, business, consumer, image, target market, values

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