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Powerful & Famous Customer Promises (USPs)

March 31, 2014 by Mark Fregnan

Business Marketing customer promise sign

Why bother with a USP for your business? Does a customer really care about promises?

You bet they do. Early on many enterprises took the time to figure out what they really provide to customers and what’s important to them. These companies carved out a unique spot in their respective market places.

Here are some examples:

McDonald’s USP – “McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink.”

McDonald’s mission statement: Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.

John West – “It’s the fish that John West rejects that makes John West the best.”

Dominos Pizza USP* – “Piping Hot Pizza Delivered To Your Door In 30 Minutes Or Less Or It’s Free!”

* Their early USP. No longer used.

IKEA’s customer promise:

Business marketing IKEA customer promise

G&K’s customer promise:

Business Marketing G&K customer promise

 

About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting company that focuses entirely making business owners MORE PROFIT WITH LESS EFFORT. So don’t re-invent the wheel or waste money on expensive trial-and-error, contact us for more information about our marketing solutions and take the shortcut to a greater business success.

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, business, customer, target market

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