Google Analytics Benchmark Averages for Bounce Rate
Google provides a website metric called “bounce rate”.
Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages.
Obviously, if a website visitor views more than one page on your website then they are interested in the content on your website.
Here are some bounce rate statistics for various types of websites:
- 40-60% Content websites
- 30-50% Lead generation sites
- 70-98% Blogs
- 20-40% Retail sites
- 10-30% Service sites
- 70-90% Landing pages
Source: KISSmetrics