Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
How To Get More Customers Using The Internet And Social Media Marketing…
Maximising your online presence using a keyword bank How do you search for suppliers on the internet? How do potential customers find you? It’s a different process… rather than open the index page of the Yellow Pages or thumb through the local newspaper, consumers find services and products by the use of keywords and keyphrases. […]