If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
How The Lifetime Customer Value Principle Can Make You A Rich Business Person…
The most difficult and expensive sale we ever make to a customer is the first one. In that first, important, transaction we earn or lose the trust of the customer. Think back about your own consumer experiences – have you ever been just a little concerned about your first purchase from a business? It might […]