If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
Help – I Need A Big Business Client Fast!
Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]
Did Google Send A Letter To Your Business?
Why is Google using direct mail (post) media instead of the Internet? Below is a letter I received at my business promoting Google’s advertising services. Surely an internet company would high-tech and use email or some other technology. It goes to show that direct mail is still a viable media strategy that works! About […]
The 10 Hottest Money Making Headline Words
It’s the simplest ideas that make the biggest impact… Did you know that John Caples – head of the third largest advertising agency in the USA for 40 years went on a quest to discover what particular English words used in headlines brought more attention and sales. John went on to compile a list of […]
Where To Spend Your Business Advertising Budget For The Best Results
Want to know where your customers spend their time so you can maximise your advertising dollars? The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED). Source: Mary Meeker, KPCB (Kleiner Perkins Caufield […]
What’s The Best Way To Figure Out If Your Website Is Working For You Or Not?
The big trend now is a shift away from traditional PRINT media like magazines and newspapers to the internet. People like to search and find information online these days, especially for a product or a service. A business website should bring in leads and assist to close sales to customers! Otherwise, it’s a waste of […]
How The Lifetime Customer Value Principle Can Make You A Rich Business Person…
The most difficult and expensive sale we ever make to a customer is the first one. In that first, important, transaction we earn or lose the trust of the customer. Think back about your own consumer experiences – have you ever been just a little concerned about your first purchase from a business? It might […]
Marketing Made Simple
Wouldn’t it be great to have dozens (or hundreds) of people with lots of money to spend (your ‘ideal’ customers or clients) contact your business every month or have thousands of people visit your retail store eager to buy? This is what good marketing is all about. But how do you start? One of the […]