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Profit Strategy #5 – Prove What You Say Is True And People Will Buy

We live in a world of consumer skepticism. Customers are much smarter and more wary of claims, discounts and guarantees than ever before.

Bill Glozner is a car salesman. The most distrusted of all professions. His office walls are covered with Polaroid snap-shots of Bill’s customers standing with their car, with their names and dates of purchase written on them. Bill out performs all other car salesmen at his dealership — yet none of the others have photos on their walls.

Jon Michael, a retail clothing store owner in Melbourne uses the same technique. Photos of the famous, and not so famous, customers, in his suits, adorn his walls.

According to Dan Kennedy (a famous marketer in the diet industry), there is a sales rep who carries just one sales tool with her everywhere she goes. A giant, life size blow up of herself . . . 54 pounds heavier than she is now. She unrolls the poster and stands next to it, and the sale is made.

This ‘before’ and ‘after’ approach works very well for a lot of products, especially in the form of a testimonial.

You can use testimonials (or the new fancy term – social proof) to sell any product or service. Are you using them in your marketing?

$600,000 Increase in Security Products Sales!

“By implementing the marketing and sales strategies shown to us by Mark Fregnan from Kinetic Media & Marketing we increased revenue by over $600,000, with the same number of staff (9), and we work fewer hours, with less stress!”

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Mark Fregnan Linked-in connect

"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

  • HomeHow we help
  • Client ResultsWhat our clients say
  • ServicesLead generation
  • About UsHistory and Bio
  • Contact UsGet In Touch

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