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Profit Strategy #3 (More leads and enquiries)

In Profit Strategy #2, I revealed how YOU can truly become wealthy in business by having a great lead generator working for you, such as a Google or newspaper advert, or an impressive direct mail piece (etc).

I bet you could solve any problem in your business (staffing, equipment, business location) if you had a few high dollar sales come your way.

It all starts with that amazing lead generator. So let’s figure out how to get the ball rolling right now.

Step #1) Review your current marketing

The quickest way to put more money in your pocket is to review your current marketing. The way you do this is to give a sheet of paper to the person that answers the phone for you in your business (it may be you). Rule a number of vertical lines on the paper.

From Monday morning 9am to Friday 5pm, ask every person who calls your business (or the person who answers the phone) – "Oh (person’s name), how did you find out about us?"

That person will respond with something like “I saw your advert in the paper”, or, “I saw your Yellow Pages advert”, or, “I called your number on your web site”, "I was referred by Bob Smith", etc. Write the source of the lead at the top of one of the columns and tally each enquiry. If you do this for one week, you’ll soon know what’s working for you and what’s not.

We had one of our clients – a law firm, do this and we discovered that the internet was their best source of leads, so we set out to improve their internet marketing to bring in even more leads.

In your next Profit Strategy article we’ll examine your results and see what we can do to increase the number of enquiries!

Mark Fregnan, Kinetic Media & Marketing

52 Enquiries From One Newspaper Advertisement

"We engaged the services of Mark Fregnan from Kinetic Media & Marketing to assist us to bring in more clients into our accounting firm."

"During one of our coaching sessions we discussed print advertising. Mark said that most of the traditional styles of advertising usually brings in little response. We did consider what Mark suggested however we wanted to see for ourselves with a design of our own – we didn’t get one phone call!"

"We now understood what Mark Fregnan was talking about and we asked him to design an advertisement for us."

"THE RESULT : 15 enquiries from the Community newspaper and 52 enquiries from a Tuesday’s edition of The West Australian!"

Jatin Cholera, Nexia Corp, Malaga, WA.

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"Mark Fregnan from Kinetic Media & Marketing obtained 232 new bookkeeping and accounting clients for our Axia Franchise Group. The total annual revenue value was over $370,000. With a mix of some small clients and larger clients worth $26,000 plus in yearly income. We strongly recommend Mark to any business wanting to rapidly grow their sales." - Joel Dodds, Axia Accounting

"We were looking for a marketing company that could deliver leads at an affordable price. Our team are more than happy with the leads provided and we are continuing our relationship with Kinetic to help us achieve our sales targets." - Park Credit

"Discovered and saved us more than $23,000 a year in ineffective marketing costs. Mark Fregnan helped us to greatly improve our incoming lead quality which made our Google advertising a good source of new business for us. Any business wanting to improve their advertising results should contact Mark from Kinetic Media & Marketing." - Wayne Adams, Allied Forklifts WA

  • HomeHow we help
  • Client ResultsWhat our clients say
  • ServicesLead generation
  • About UsHistory and Bio
  • Contact UsGet In Touch

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