Having your own recruitment business also requires a focus on good marketing to attract companies willing to utilise your services to hire permanent or temp staff.
We call this business-to-business (B2B) marketing in the industry.
So what client generation strategies are available? Great question.
Let’s explore these recommended methods:
1) Networking at business functions
2) Referrals from past or existing clients
3) Advertising
4) Strategic allainces
5) UDS
6) Fax marketing
7) Direct mail
8) Strategic alliances
9) Internet and social media
If you would like more details about making any of the above strategies work in your recruitment business, click on the Contact Us page and drop me a line.
I’m more than happy to share.
Article published from our head office – Balcatta, Perth, Western Australia.
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting business that focuses entirely on making our clients MORE PROFIT WITH LESS EFFORT. Being in business can be tough – it’s time to employ modern solutions to bring in more customers and clients at a lower cost and use good systems to maximise business returns. Contact Us for marketing that WORKS!